Psychological / behavioural aspects

• Review evidence

• Motivations and Barriers Associated with Adopting Domestic Heat Pumps in the UK

More about reviews

• Current action and initiatives

• Phase out of gas boilers
  (Heat and Buildings Strategy)
  – 2025 (new build)
  – 2035 (installations)

• Case study

• NESTA survey on behavioural insights and home energy
  – 98% of people are taking energy saving measures in 2022/3
  – but there is a lack of knowledge on which measures are most effective
• Psychological predicors of energy saving behaviour
• Evidence of value-action gap (case study: hydrogen)
• BEIS household characteristics decision-making survey
• Heat demonstration projects Catapult living labs

• Unintended or negative consequences

• Buyer’s remorse or poor experience
• Value-action gap
• Lack of external space and noise of heat pumps (and perceptions of)